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The Torre Escénica is a 110-metre rotating observation tower in the Embarcadero area of the Hotel Zone, offering 360-degree aerial views of the Caribbean Sea, Laguna Nichupté, and the hotel strip from a slowly revolving cabin.
Built in the early 2000s by Mexican entertainment company Ventura Park, the tower was modeled after similar ride-observation hybrids found in international theme parks. It remains the tallest observation point in Cancún.