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Ripley's Believe It or Not! Pattaya occupies three floors inside the Royal Garden Plaza on Beach Road. The museum showcases over 300 exhibits — from shrunken heads and a section of the Berlin Wall to interactive optical illusions and a 4D cinema experience.
The franchise was founded by Robert Ripley in 1918. The Pattaya branch opened in 2001 and has become the chain's most-visited Southeast Asian location, drawing over 400,000 visitors annually.