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Via Garibaldi (formerly Strada Nuova) is a UNESCO World Heritage street created in the mid-16th century as a showcase for Genoa's wealthiest banking families. Just 250 metres long but lined with 13 magnificent Renaissance and Baroque palaces, it represents one of the finest concentrations of aristocratic architecture in Europe.
The street was laid out in 1551 by Galeazzo Alessi as 'Strada Maggiore,' later renamed Strada Nuova. It was a deliberate act of urban planning by the Genoese oligarchy to create a fitting setting for their wealth. Peter Paul Rubens was so impressed he published a book of its palace designs in 1622.