Gangnam

Overview

Gangnam is Seoul's glittering southern district, famous worldwide thanks to PSY's viral song — a high-energy zone of K-pop entertainment agencies, luxury shopping, trendy cafés, and the massive COEX complex.

Highlights

• COEX Mall: Asia's largest underground shopping center, home to the stunning Starfield Library.
• K-Star Road: A boulevard of large K-pop group sculptures between Apgujeong and Cheongdam.
• Garosu-Gil: A tree-lined street of boutiques, galleries, and café-hopping.

History

Gangnam exploded in the 1970s when the Korean government developed the area south of the Han River. It rapidly became Seoul's wealthiest district and the center of Korea's entertainment industry.

Visitor Tips

• K-pop Pilgrimage: K-pop agency buildings (SM, JYP, HYBE) are in or near Gangnam.
• Garosu-Gil: The best street for independent boutiques and people-watching.
• Duration: 2 hours.